Nokia declared CII Brand of the Year

Mobile phone brand Nokia has won the Brand of the Year award instituted by the Confederation of Indian Industry (CII). Nokia was presented the award at the recently held CII Brand Summit. This is the first year of the award. Read more about the CII Brand Summit at Branding in India.

Nokia was chosen from among 10 finalists that included Dabur Chyawanprash, Lux, Pond's, Rin Advanced, Indane and Titan, Eveready, Fair and Lovely and Pond's Body Lotion. There were 135 entries in all.

In a period of 10 years, Nokia has gained tremendous acceptance among the people in India. Nokia seems to have imbibed the magic branding mantra for the Indian market - build a brand in the heart of India.

Nokia seems to not only understand but have mastered the art of utlising the power of "word of mouth" to enhance its ever growing popularity. Nokia's smart phones are a rage in India. Every other mobile phones user in India sports a Nokia.

Nokia's mobiles are supposed to be the most rugged ones, particularly suited to the Indian way of handling things - rough. The features of a Nokia mobile handset can wow any gadgets freak.

And the fact is that Indians love Nokia and I am an India. So, what does it tell you about my preference when it comes to a mobile handset? ;-)